OK, enough of feeling guilty about not posting to this blog. Excuses? Got a million of 'em. All boring and lame. Now I'm back and ready to talk yer ear off.

First up, today's "hey look at this" from Albert of Bubbleshare featuring Will Wright, the amazing brain with jaw-dropping imagination behind the videogame SimCity, talking about his new creation, Spore. I am not a gamer, but Albert recommended this for user experience people, and that I am. As Albert says, we can learn from people whose goal in life is to create addictive user experiences.

My recent work doesn't even get into the ballpark of addictive, experience-wise, but still it has been challenging and satisfying. My task is usually to figure out how to make a boring, complicated, or perhaps just less-than-rivetting message appealing enough for a user to spend some time with. And then, how to make the solution appeal to the client who is the source of the message. Every time, what it comes down to is being passionate about your ideas. If you can truly articulate your passion, you can leave the field with honour, no matter what the outcome.